Milan · 28.05.26 · 14:22 CET · 1,247 live spaces PHYSICAL RETAIL MEDIA · PREMIUM LOCATIONS · IT

Your customers leave the house. Your brand should too.

We put your brand inside Italy's shopping malls, and you book it like an online campaign.

Already on the network 60+ brands activated

Enel Swarovski NYX glo La Casa de las Carcasas Equivalenza Amen Just in Case Pokè Kal LLOA PhoneLab Mayda Gioielli Candy Store
Brand experience · the next level

An ad is scrolled past.
An experience is lived.

01 · Intercept mall foot traffic 02 · Engagement physical brand experience 03 · Conversion online transaction 04 · Remarketing multichannel retention Phygital online ⇄ offline · continuous loop
01Interceptmall foot traffic
02Engagementphysical brand experience
03Conversiononline transaction
04Remarketingmultichannel retention
↻ continuous loop · remarketing starts it again
01 / Catchment
Millions of people, every week.

One of the few physical infrastructures with high, reliable, continuous traffic. This audience isn't bought at auction: it's already there.

02 / Intent
People in buying mode.

People in a mall have time, attention and a card in their pocket. A readiness to spend that no feed can replicate.

03 / Target
A profiled audience.

Profiled by city, spending power and vertical. The same audience that keeps costing you more online.

04 / Scale
One format, 1,247 spaces.

The experience replicates nationwide like a media campaign, not a one-off event.

Budget → visitors

The more you invest,
the less attention costs.

Set your monthly budget and see how many visitors you'll reach.

Budget / month
€3,000
214,000
visitors reached / month
Nationwide coverage

1,247 spaces. Exclusive locations.

Coverage by city · top 13

+ 28 iconic locations beyond the malls
+ 12 ready to go live in 30 days

Three kinds of
activation.

Three families of physical formats, combined around your objective. KPIs declared upfront, attribution measured.

Staffed Enel activation desk in a premium shopping mall
01Service desk

The format energy and telco brands have run for years: foot traffic becomes a contract, signed on the spot.

  • 01Staffed service deskenergy · telco · finance
  • 02Assisted sign-upoffer · switch · activation
  • 03Qualified lead capturequote · CRM follow-up
NYX Professional Makeup pop-up store in a luxury mall
02Store

Your physical store in the mall: the brand sells and gets experienced, from shelf to story corner.

  • 01Pop-up shopbeauty · fashion · jewellery
  • 02Immersive story cornerbrand recall · dwell · UGC
  • 03Sampling & salestry · buy on the spot
Instant Cover self-service kiosk for custom phone cases in a mall
03Phygital

Physical that converts on digital: self-service units, vending and QR, attributed from shelf to checkout.

  • 01Self-service vendingcustom cases · merch
  • 02Card & kit dispensercards · welcome kits · samples
  • 03Digital entry pointkiosk · QR · in-app onboarding

Build your activation →

The engine of the network · Brand On Site

Why Brand On Site

Brand On Site negotiates, controls and lets you book the physical network. One counterpart between your brand and every space, from access to go-live.

01

The only ones, in Italy, inside every mall.IT exclusive

The only national operator with access to every shopping mall. One counterpart, total coverage, zero parallel negotiations with facility managers.

02

Positions you won't find anywhere else.

Premium spaces held in direct exclusivity, not third-party sublets. The best locations before they ever reach the market.

03

Know where to spend, before you spend.

Know-how and business intelligence: together we define objectives, KPIs and target audience. You plan on network data, not gut feeling.

04

Creative and production, included.

Creative consulting and format production built into the price. One supplier from concept to installation, no surprises on the invoice.

05

Preferential rates on the network.

Rates negotiated on the volume of the entire network. The same space, at a cost you couldn't get on your own.

0+brands activated
on the network
0+malls, stations,
exclusive spaces
0+stores opened
in brand formats
0+ad campaigns
planned
One call. Thirty minutes. Zero forms.

Thirty minutes.
Twelve spaces
bookable now.

What30 minutes with someone from the team. Not a script, not a sales rep. OutputA shortlist of 12 spaces against your brief, a budget range and a realistic on-air window. WhenA slot within 48h. Direct calendar, no back-and-forth. Who it's forCMOs / VPs Marketing / Heads of Growth with annual paid media > €500k.
Book a call · 30 min